WHAT DID CULTIVATED FILMS WISH EXISTED?

A "buzz" at the Black Star Film Festival
CHRISTMAS WEDDING BABY

Christmas Wedding Baby (CWB), a romantic, dramedy set in New York City and Jacksonville, Florida, is the story of three sisters struggling to find happiness during the holiday season. CWB made its worldwide movie premier in the Fall of 2014 at the Urban World Film Festival in New York City; and followed with a television debut on BET during the 2014 holiday season. This was the first feature-length movie for award winning filmmaker, Kiara C. Jones (of Cultivated Films, LLC) who was previously named as an “emerging filmmaker to watch” by Huffington Post.

Tabb Management had the honor conducting behind-the-scenes interviews with the cast of the movie prior to its release. Subsequently, Tabb MGT was hired again to work with the CWB team for its proven track record of effectiveness and influence to conduct short-term public relations for the movie's screening during the 2015 Black Star Film Festival. 

It was our goal to expose the Philadelphia region to the film and to generate a more captivating buzz around the movie prior to its next major public release on Netflix. Tabb MGT organized a media blitz targeting film and movie reporters, bloggers, and enthusiasts and also an exclusive after-party to compliment the screening at the film festival to increase the film’s attendance rate. This created an opportunity for influential attendees to socialize with CWB’s filmmaker, actors and producers, as well as garner more comprehensive interviews.

Christmas Wedding Baby movie poster
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WHAT DID WE DO?

  • Public relations

  • Event planning

  • Email Marketing 

  • Social Media Marketing

  • Booking

 

PROJECT IMPACT

  • Sold out film screening

  • The most press coverage the film received at a film festival screening